Amazon Brand Registry
Amazon Brand Registry is a program that is designed to give trademark owners (with registered trademarks) increased benefits and control for selling their products on Amazon. Amazon Brand Registry provides owners advanced tools to improve their business, their product listings, and deliver improved customer experiences.
In October 2019, Amazon launched the Amazon IP Accelerator program. Amazon IP Accelerator helps business quickly obtain Brand Registry benefits through a curated network of vetted intellectual property law firms. Instead of having to wait for a trademark to be registered with the United States Patent and Trademark Office, Amazon allows trademark applicants to access Brand Registry benefits when filed through an IP Accelerator firm. According to Amazon’s website, “Amazon provides businesses using IP Accelerator with access to brand protections and brand building features in Amazon’s stores, to better protect and grow their brand months, or even years, before their trademark registration officially issues.”
MAVEN® IP is proud to be a vetted law firm since the inception of the IP Accelerator program! We have filed hundreds of trademark applications for Amazon Sellers across the globe and have helped Amazon Sellers grow their business. Amazon has pre-negotiated rates with the IP Accelerator firms covering a single brand for a single class of goods/services. Additional fees apply for other services including searching.
To learn more about the IP Accelerator program, please click here:
If you want to initiate the IP Accelerator process, the best way to start is by reaching out to us here:
If you do not have an Amazon Seller Account, then you can start the process here:
You can rely on our attorneys at MAVEN® IP for advice and counsel with respect to Amazon Brand Registry. If you are ready to start, please click here.
Some of the Benefits Include:
With Brand Registry’s advanced analytics, you can see exactly how your business is performing. From there, you’ll be able to make better data-driven decisions to improve your store. Information includes customer behavior reports.
Amazon Brand Registry comes with all the tools to protect your online store. It comes with accurate listings for your product pages, removes suspected infringement of your brand, and allows you to report any perceived violations.
Stores that register for Amazon Brand Registry get unlimited ways to promote their brand online. For example: A+ Content helps businesses showcase their brand story and product features using rich text and images on the Amazon detail page to help drive conversion, and potentially increase traffic and sales.