AMAZON BRAND REGISTRY AND THE USPTO PROCESS
Trademarks protect brands. On Amazon, registered trademarks give brand owners an arsenal of tools to help increase sales. In order to register a trademark, you must file a trademark application...
HEMP vs. MARIJUANA: Are my products legal under trademark law?
Are you selling hemp, CBD, and/or Marijuana products and wondering if you qualify for a United States Trademark registration? One important standard for whether a trademark can be registered with...
Likelihood of Confusion: What Is It? And What Happens If My Trademark Application Is Refused Because Of It?
Are you concerned that your mark is similar to that of a competitor? Or that a competitor's mark is too similar to yours? The standard for whether a conflict exists between two (2) trademarks is...
Why, Where, and When Should I file Foreign Trademark Applications?
Why Should You Consider Filing Foreign Trademark Applications? With the use of the Internet, companies may now sell their products/services throughout much of the world easier than ever. Therefore,...
Which Goods/Services Should I Include in My Federal Trademark Application?
A federal trademark registration provides valuable protection in the United States. However, the United States Patent and Trademark Office (USPTO) only extends trademark protection to the trademark...
Which Trademark Should I Apply For? Standard Character Mark or Logo Design Mark?
Once someone has selected a brand name for their products or services, and has decided to proceed with a federal trademark application, the next question that arises is usually whether to file for a...
The Supplemental Register, Descriptive Marks, & Brand Registry
Business people and their advertising agencies usually desire a trademark that directly tells something about their product or service. They want a trademark that does double duty: to both identify...
Intent-to-Use Applications vs. Use-Based Applications
In today's issue, we answer one of the most frequently-asked questions we receive: What is the difference between an INTENT-TO-USE APPLICATION and a USE-BASED APPLICATION? We answer your question...
Right to Use Trademarks vs. Right to Register Trademarks
In Today's Issue, we answer the question – What is the difference between the "right to use" a trademark and the "right to register" a trademark? While these rights are inextricably linked, they are...
The Benefits and Advantages of a Trademark Search
In today's issue, we answer the question - Do I need to conduct a trademark search for my potential trademark? Once a seller has selected one or more potential trademarks for its products or...