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Monthly Archives: April 2020

The Supplemental Register, Descriptive Marks, & Brand Registry

By Janet Moreira |

Business people and their advertising agencies usually desire a trademark that directly tells something about their product or service.  They want a trademark that does double duty: to both identify source and to tell something about the product.  From a marketing point of view, a descriptive trademark is probably the most attractive since it… Read More »

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