Which Goods/Services Should I Include in My Federal Trademark Application?
A federal trademark registration provides valuable protection in the United States. However, the United States Patent and Trademark Office (USPTO) only extends trademark protection to the trademark identified in your federal trademark application for those...
Which Trademark Should I Apply For? Standard Character Mark or Logo Design Mark?
Once someone has selected a brand name for their products or services, and has decided to proceed with a federal trademark application, the next question that arises is usually whether to file for a standard character mark or a design (stylized/logo) trademark. ...
The Supplemental Register, Descriptive Marks, & Brand Registry
Business people and their advertising agencies usually desire a trademark that directly tells something about their product or service. They want a trademark that does double duty: to both identify source and to tell something about the product. From a marketing...