Author Archives: Jay Butchko
Trademarks protect brands. On Amazon, registered trademarks give brand owners an arsenal of tools to help increase sales. In order to register a trademark, you must file a trademark application with the United States Patent and Trademark Office (USPTO). While you do not need to hire a lawyer if you are based in the… Read More »
Likelihood Of Confusion: What Is It? And What Happens If My Trademark Application Is Refused Because Of It?
Are you concerned that your mark is similar to that of a competitor? Or that a competitor’s mark is too similar to yours? The standard for whether a conflict exists between two (2) trademarks is found in federal trademark law and is known as “likelihood of confusion.” Issues of likelihood of confusion arise in… Read More »