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Author Archives: Jay Butchko



By Janet Moreira |

Trademarks protect brands.  On Amazon, registered trademarks give brand owners an arsenal of tools to help increase sales.  In order to register a trademark, you must file a trademark application with the United States Patent and Trademark Office (USPTO).  While you do not need to hire a lawyer if you are based in the… Read More »

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Likelihood Of Confusion: What Is It? And What Happens If My Trademark Application Is Refused Because Of It?

By Janet Moreira |

Are you concerned that your mark is similar to that of a competitor?  Or that a competitor’s mark is too similar to yours?   The standard for whether a conflict exists between two (2) trademarks is found in federal trademark law and is known as “likelihood of confusion.”  Issues of likelihood of confusion arise in… Read More »

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