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Category Archives: Amazon Brand Registry

Which Goods/Services Should I Include in My Federal Trademark Application?

By Janet Moreira |

A federal trademark registration provides valuable protection in the United States. However, the United States Patent and Trademark Office (USPTO) only extends trademark protection to the trademark identified in your federal trademark application for those goods/services set forth in your trademark application.  Therefore, correctly identifying your goods/services in the correct class is a critical… Read More »

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Which Trademark Should I Apply For? Standard Character Mark or Logo Design Mark?

By Janet Moreira |

Once someone has selected a brand name for their products or services, and has decided to proceed with a federal trademark application, the next question that arises is usually whether to file for a standard character mark or a design (stylized/logo) trademark.  Choosing correctly – or incorrectly – can have important effects on the… Read More »

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The Supplemental Register, Descriptive Marks, & Brand Registry

By Janet Moreira |

Business people and their advertising agencies usually desire a trademark that directly tells something about their product or service.  They want a trademark that does double duty: to both identify source and to tell something about the product.  From a marketing point of view, a descriptive trademark is probably the most attractive since it… Read More »

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