Category Archives: Intellectual Property
A federal trademark registration provides valuable protection in the United States. However, the United States Patent and Trademark Office (USPTO) only extends trademark protection to the trademark identified in your federal trademark application for those goods/services set forth in your trademark application. Therefore, correctly identifying your goods/services in the correct class is a critical… Read More »
Business people and their advertising agencies usually desire a trademark that directly tells something about their product or service. They want a trademark that does double duty: to both identify source and to tell something about the product. From a marketing point of view, a descriptive trademark is probably the most attractive since it… Read More »
Check out this article about Amazon’s IP Accelerator program aimed to assist sellers with faster access to Brand Registry.