Whether we collaborate with you on brand development, or you have created your own, we can assist you with selecting a trademark, slogan, or design that will have the most immediate value (think “spectrum of distinctiveness”) and the greatest chance of developing into a very strong asset.
A trademark search is an important step in the trademark selection and protection process. While not a prerequisite to filing, a trademark search is always recommended prior to adopting, using, or registering a mark. By engaging us early in the brand development stage, MAVEN® IP can conduct knockout searches to make sure that your new brand(s) is not in use or registered by a third party. More comprehensive searches are available to identify marks that are identical, nearly identical, or similar to a proposed mark in connection with related or closely-related products/services. The similarity between the marks and the products/services will directly impact whether such citations will act as bars to the adoption, use, and registration of a particular mark.
It is always wise to conduct a comprehensive trademark search to assess the risk involved with the selection of a new mark or with a brand extension in the United States and/or any country where you plan to manufacture, market, or advertise your products/services. However, depending on your planned use, it may make more sense to utilize one of the less expensive risk assessment tools available. We can assist you with selecting the right search option for you. If you are interested in discussing your proposed mark and possible search options, please contact us.
You can learn more about searches in the MAVEN® Blog Post here: